| Ad networks | Impressions | RPM |
|---|---|---|
| Network A | 10,000 | $1 |
| Network B | 14 | $3 |
| Network C | 1000 | $0.50 |
Since launching a new report to show you how much you’re earning from Google-certified third party ad networks, we’ve received questions from publishers around how to make sense of the numbers they’re seeing. Some have let us know that they’re now blocking lower-performing ad networks based on revenue per thousand impressions (RPMs), a practice which can actually have a negative impact on overall revenue. Today, we’d like to take a moment to address your questions and provide more guidance around understanding your reports and blocking specific ad networks.
